ABL Info: Gary Cavalli |
Gary Cavalli is co-founder of the ABL and president of Cavalli & Cribbs. A former Associate Athletic Director at Stanford University, Cavalli has over 20 years of experience in sports related public relations, marketing, TV production, administration, and event management. As the ABL's Vice President for Marketing and Communications, Cavalli serves as the league's primary spokesperson and oversees public relations, marketing, broadcasting, and licensing. He is the ABL's liaison with the league's founding sponsor, Reebok, and served as interim Chief Financial Officer for two months prior to the season. Cavalli has successfully promoted a number of national and international sports events, including the East-West Shrine Football Game, World Cup '94 Soccer matches, San Jose Sumo Basho, and several NCAA Championship events. Since founding Cavalli & Cribbs in 1983, he has also created successful advertising and PR campaigns for leading retail, financial, medical, and nonprofit accounts. From 1974-82, Cavalli was Associate Athletic Director and Sports Information Director at Stanford, where he publicized and promoted 25 varsity sports, won 18 national publication awards, negotiated broadcast rights and corporate sponsorships, and managed the NCAA Soccer and Golf Championships and the Martin Luther King Games. In 1982, he authored the critically acclaimed book, Stanford Sports. Active in community affairs, Cavalli is a former President of the Palo Alto Chamber of Commerce and won the coveted Tall Tree Award as the Palo Alto community's Outstanding Professional in 1992. Born in Teaneck, New Jersey, he lives in Los Altos, Calif., with his wife, Christy, and their daughters, Erin, Kelly, and Alyssa.
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